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Brief Profiles of Countries, EMBs and Partner Organisations of A-WEB





                      officer has the option to extend the hours of          because they help determine the scope of the
                      polling if there are voters waiting to vote. The       programs, clarify the contents of messages,
                      presiding officer consults with polling clerks and     define the timing and duration of the efforts,
                      candidate agents at least half an hour prior, in       identify appropriate strategies and, not least, to
                      making a decision to extend the hours of polling.      determine who should be involved in efforts to
                                                                             promote them.
                Voter Education
                      Elections require citizens to participate in the       It is often assumed that the responsibility for
                      electoral process and to make an informed              informing, motivating and educating voters is the
                      decision when voting. Elections imply decision-        sole responsibility of the electoral authorities.
                      making, and democracy implies actively                 In this debate, only one thing is the subject of
                      participating. Decision-making and active              almost complete agreement: development of
                      participation are based on information, skills,        voter information messages is the exclusive
                      values and practices, which have to be provided        responsibility of the electoral authorities. What is
                      to the entire voter population. Voter information,     required is the production and delivery of official
                      awareness and education campaigns provide              messages, bearing the stamp of the authorities.
                      voters with the knowledge, skills and values to do     The extent to which an electoral authority moves
                      this.                                                  beyond basic voter information into the realm
                                                                             of awareness and education is determined by
                      There is, however, a common misunderstanding           their legal mandate and the operational capacity
                      regarding use of the terms voter information,          and available resources to become involved and,
                      voter awareness and voter education. While these       therefore, the situation differs in each country. In
                      concepts are inter-related and complementary           some countries, the electoral management body
                      (and can occasionally overlap), they need to be        (EMB) is mandated to conduct not only voter
                      distinct when designing specific activities and        awareness activities but also voter education;
                      programs to avoid confusion and ambiguities.           in others the EMBs are limited to provide voter
                      There are crucial differences between these            information within very restricted guidelines. In
                      concepts and their application: (a) voter              many countries, voter education is an integral
                      information enables eligible citizens to vote,         part of broader civic education programs, with or
                      including basic facts about the elections and          without the active participation of the electoral
                      voting; (b) voter awareness addresses voters’          authorities.
                      motivation and preparedness to participate fully
                      in elections and aims to increase trust in the         As mentioned, in Vanuatu the electoral law
                      electoral process. This includes the secrecy of the    mandates the VEO to provide information
                      ballot, the value of each vote, freedom of choice      to voters and the public in general. While
                      and the impact of voting on public accountability;     developing the contents of voter information
                      (c) voter education refers to a longer-term            is the responsibility of the EC and VEO, they
                      pedagogical process involving more complex             can be supported in the transmission of those
                      information, including why the electoral process is    messages by various stakeholders, always under
                      important and necessary, the link between human        the oversight of the electoral authorities to avoid
                      rights and voting rights, the relationship between     misinformation and misunderstandings.
                      elections and democracy and the conditions
                      necessary for democratic elections. Such               The EC and VEO recognize that voter information
                      concepts involve explanation, not just a statement     and awareness should target all possible
                      of facts.                                              electors, and many of its activities are conceived
                                                                             in this light. Nevertheless, they are also aware
                      The distinction between these concepts is not          that certain groups of population, which have
                      merely “academic”: they are essential when             traditionally been marginalized voters, require
                      deciding on concrete actions and programs,             specific information and awareness efforts, in


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